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ALIANZA FC

UPSL-League Soccer Team In Southwest Detroit

While working for CustomCat and, consequently, its parent company MyLocker, LLC, we sponsored a brand new soccer team based in Southwest Detroit named "Alianza FC".

As the team's primary sponsor, we helped them get up off the ground by providing marketing materials and merchandise. For me this meant creating a website from scratch, coordinating a player photoshoot, and creating flyers and banners for the team's debut game with the resulting media.

 

Since the primary language spoken by the team and its community is Spanish, having a website that was multilingual was key. I'd receive text copy in English, then collaborate with a translator to ensure proper grammar and contextual wording.

The team's home field Old Tigers Stadium boasts a rich history as well. It was an honor to help jumpstart this team for the Southwest Detroit community in a place culturally significant for the area.