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ALIANZA FC

UPSL-League Soccer Club In Southwest Detroit

While working for CustomCat and, consequently, its parent company MyLocker, LLC, we sponsored a brand new soccer team based in Southwest Detroit named "Alianza FC".

As the team's primary sponsor, we helped them get up off the ground by providing marketing materials and merchandise. For me this meant creating a website from scratch, coordinating a player photoshoot, and creating flyers and banners for the team's debut game with the resulting media.

 

Since the team's primary audience is Spanish-speaking, I created a bilingual website which involved sending copy to a translator to proof-read. I like to tell people my Spanish improved by 2% while working on this project.

 

And I mean hey- that's not nothing!

The team plays out of Old Tigers Stadium which has an incredible history as well. The significance of the playing field, along with the effect the team has by bringing the Southwest Detroit community together, is not lost on me.